Easy Navigation
Have you ever been to a website and you were not sure where to click?  What about not being able to find the information you wanted, such as the company’s phone number?  Good website design allows computer users of all skills to easily find the information they need quickly.  Something that may appear obvious to one internet user, such as clicking on a picture to be taken to another page, may confuse others who are not as computer savvy.  Simple, clear navigation is critical for visitors to be able to access the information that they are looking for.

Search Engine Compatibility
Search engines are how individuals on the internet find your website.  There will undoubtedly be thousands of websites similar to yours on the internet.  Unfortunately the average internet user will only look at the top thirty results from a search.  Search engines have an equally difficult job: searching through millions of sites to help people find what they are looking for.  The way a website is design can actually make it easier for the search engine to accurately read your    website.  To find out more about this subject, click here.

Communicates the Right Information
Many website design companies offer “cookie cutter” style websites regardless of the type of industry your business is in.  Your business and your website, however, should be targeting a specific audience.  Is your website trying to attract local, national, or even international customers? Is your business traditional or cutting edge?  What information do potential or regular customers expect from your site?  Can your visitors find the information they need easily and quickly?  If your website appears to be outdated, unorganized, or poorly maintained, what impression does this leave on a potential customer?   A well designed website will be able to target the proper audience as and communication the right information to them quickly and easily.. 

Universally Compatible - Browser Neutral Sites
It's important to recognize that when you develop a web site, you have to cater to the widest possible audience.  Internet users have different computers, monitors, and browsers.  What might look great on your screen might look lousy on another.  Some internet sites insist that people view their site with specific browsers or require visitors to download software to run special applications.  Imposing requirements on your viewers guarantees that someone, somewhere will be turned away.  The web makes it very easy to find a competitor, and if your competitor has a browser neutral site, they'll get your business.

Load time
Many websites have attractive layouts and artwork, but load slowly.  The average internet user will wait between 8-15 seconds for a page to load before going to another site.  Good design techniques can help a website load quickly, keeping potential customers looking at your         site and not someone else’s.